Following a merger with the Design Department, the innovation hub needed a unified digital identity and restructured web presence to serve postgraduate audiences and build real user trust. As the sole designer for a full year, I owned the entire ecosystem from end to end, streamlining complex architecture, balancing academic depth with clear UX, and localizing communications. I built a scalable framework and web platform from scratch, handing over a fully operational system to an incoming internal team before wrapping up.